You Built The Business.Now Build The BodyTo Run It.
Get lean, strong and still sharp at 6pm. In 12 weeks, training 3 to 4x a week around your business. No bodybuilder plans. No meal prep. No living in the gym.
Reserve Your Founder Body Call →Winning at business. Losing at your body.
Most founders quietly let the body go while the business grows. It doesn't have to be a trade. You just need a plan that survives a busy week.
Energy's gone
3pm crashes, foggy decisions, running on caffeine and adrenaline.
Training's slipped
First thing binned when the business gets loud. Weeks become months.
No time for "a plan"
Every programme assumes two hours a day and meal prep. You don't have that.
Built for people with no time.
Minimal-dose training
3 to 4 short sessions (~45 min) around your calendar. The lifts that give 80% of the result.
Founder-proof nutrition
A flexible framework that survives client dinners, travel and a mad week. No weighing grams.
Energy & recovery
Sleep, stress and energy dialled so you perform in the business, not just the gym.
Twelve weeks is the plan. Not the wait.
You start in week one. The twelve weeks are what turn a good stretch into a body that stays. And they're the reason I can put a guarantee on the result at all.
Baseline & build
Numbers taken. Targets agreed in writing. Training programme built around your actual diary. Not an ideal one. You train from day one.
Momentum
The plan meets a real week. Travel, client dinners, a fire at work. We adjust every week so it bends instead of breaking.
It sticks
The habits stop needing willpower. This is the stretch most people never reach. And the difference between a result and a rebound.
Done with you, every week.
Real founders. Real transformations.
Everyday business owners who stopped trading their body for the business. Leaner, sharper, and still building.
Photos are real clients, shared with permission. Individual results vary and depend on your starting point, effort and consistency. This is a fitness and lifestyle programme, not medical advice. Consult your doctor before starting any new training or nutrition plan.
I do this while running two companies.
I built two companies and stayed lean the whole way through. That's the entire qualification that matters here.
Most people selling this have never run anything. They hand you a plan built for someone with an empty calendar, then call you undisciplined when a client dinner or a 7am problem takes it apart.
I built this programme around the week I actually have. The one where training is the first thing that gets binned. Every part of it is designed to survive that week, because mine has to.
Which is why the guarantee exists. If the plan can't survive a real founder's diary, that's my design problem to fix, not your discipline problem to feel bad about.
Private 1:1. Not a template, not a group, not a junior who replies in four days. Your plan lives in one app, and I am the one in it. You get me. Every week, for twelve weeks. What you're weighing it against: the gym you're already paying for and not using, the trainer you keep cancelling on, and another year of meaning to start.
For founders who want it handled. Not another thing on the to-do list.
Do the work. Get the result.
Do the work and don't see results in 12 weeks, I keep working with you free until you do.
No vague promises in either direction. Before we start, we write down what the work is. Daily contact, sessions hit, food defaults followed. And exactly what results means: your numbers, agreed by the two of us on day one. Hold up your end and miss the target, and you don't pay another penny until you hit it.
The honest questions.
Why 12 weeks and not 8?
Because the guarantee is on the result now, not the effort. Eight weeks puts the finish line before the result reliably lands. That would be me betting against you. Twelve is the shortest honest window for a body that stays after you stop paying me.
I genuinely don't have time. Is this realistic?
That's exactly who it's built for. The whole method is 3 to 4 sessions of ~45 minutes around your calendar. If it needed more, it'd be useless to a founder. That's the point.
Does it matter where I'm based?
No. It's fully remote. Programming, weekly check-ins and direct messaging. Clients run it from home gyms, hotel gyms and commercial gyms across different time zones.
I travel and eat out a lot.
The nutrition framework is designed to survive client dinners and travel. No weighing food at a restaurant. You'll learn to make good calls anywhere.
What if I fall off?
You will at some point. Everyone does. The weekly check-in exists to catch it fast and get you back without the guilt spiral. That's what you're paying for.
Do I need a gym?
A basic gym is ideal, but the programme can be built around what you've got. We sort that on the onboarding call.
What exactly counts as "doing the work"?
We agree it in writing on the onboarding call, before you pay for month two: daily contact, sessions hit, food defaults followed. No moving goalposts on either side.
What happens on the call?
45 minutes, properly. Where you're at, what your week actually looks like, and we map your first 12 weeks together. You leave with that plan whether you work with me or not. If the method doesn't fit your life, I'll tell you. I'd rather lose a sale than carry a client it was never going to work for.
Reserve your Founder Body call.
45 minutes. We go through where you're at, what your week actually looks like, and map your first 12 weeks. Whether you end up working with me or not. No pitch.
So neither of us spends forty-five minutes finding this out: this is for people earning over £100,000 a year — usually business owners, sometimes senior professionals. It is a serious monthly commitment and the price is discussed on the call, not before it.
If that is not you yet, The 12-Week Build is the same programme at £197 — same three sessions a week, same food framework, same sleep and bad-week protocols, same app.
What it does not include is everything around it: the plan rebuilt around your actual diary rather than an ideal one, adjusted every week when travel or a bad month knocks it over, direct access to me between sessions, targets agreed in writing on day one, and someone who notices when you go quiet.
Most men do not need that to get moving. They need the plan and a start date. If you are one of them, start there — and if it turns out you want it handled after all, this page is not going anywhere.